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after the click · post-purchase · business plan
Thank-you page
Confirmation, what happens next, tips, one offer.
the playbook · brain/playbooks/thank-you.md
Playbook · Thank-you page
Use for: after checkout. Most stores waste this page; we use it to reassure, set expectations and offer one more thing.
| # | Section | Job |
|---|---|---|
| 1 | Confirmation | "You're all set, [first name]" + order number + delivery estimate |
| 2 | What happens next | Numbered: shipping email, delivery window, how to start (the label's directions), when to expect results (honest, universal wording) |
| 3 | Get the most from it | 3 tips (timing, consistency, pairing) from the product page or label |
| 4 | One offer | A complementary product or a refill subscription, with a "this page only" note; one button |
| 5 | Share / refer | Optional referral line if the brand has a programme |
| 6 | Support | How to reach the brand; the guarantee restated |
Rules: no hard sell; one offer only; the guarantee and support details match the store's own wording.
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