Quiz → result

5 questions, answers become the copy, the result page sells the matched bundle.

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the playbook · brain/playbooks/quiz.md

Playbook · Quiz → personalized result

Use for: products that change per customer (goal, amount, type, plan length, bundle size). The reader should feel the product was built for them.

The quiz (5 questions)

Q	Purpose	Example (weight loss)
1	Goal (sets the main token)	How much do you want to lose? 10 / 20 / 30 / 50+ lb
2	Starting point	What have you tried?
3	The obstacle	What gets in the way most?
4	Preference / lifestyle	Morning or evening routine?
5	Commitment level (sets the bundle)	How soon do you want to see progress?

One question per screen, big tap targets, progress bar, back button.
Optional email ask after Q5, framed as "send me my plan" (never before engagement).
Short "building your plan…" screen (2–3 seconds) that restates their answers.

The result page (a product page in disguise)

#	Section	Job
1	Personal heading	Built from answer tokens: "Your plan to lose 30 lb, built around your evening routine"
2	Why this fits you	3 numbered lines, each quoting one of their answers back
3	Primary pick	One product/bundle matched to Q1 + Q5, add-to-cart beside it; the offer exactly as the product page shows it
4	What to expect	Timeline matched to their goal (universal wording, no overpromise)
5	Reviews	From people with a similar goal (filtered by tag)
6	Small upsell	One related item under the main pick
7	FAQ + guarantee	From the product page

Carrying the answers through

Answers are saved (URL parameters + local storage) so the product page shows the personalized line and the matched bundle preselected.
With email: answers go to the email tool as profile fields for follow-up.

Variants: email gate on/off; one pick vs pick + bundle. Watch-outs: the timeline and results must stay within what the product can honestly do (05).

● LAP Lab · view-only demo