Question-led

Looking for X? Why it happens, what the usual options miss, the answer.

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the playbook · brain/playbooks/question-led.md

Playbook · Question-led (problem → answer)

Use for: problem searches ("supplements to improve circulation", "best way to clean arteries naturally"). The reader is looking for a fix. Voice: calm expert, first person where natural. 900–1,200 words. (Built on irmi: arteries and circulation pages.)

#	Section	Job	Image slot
1	Header	"Looking for [exact search]? [Answer/promise]"; standfirst; byline	—
2	Hero	Problem vs answer, captions on the image	Mechanism split
3	Opening	Mirror their search; name the feeling in one line (flagged if situational); honest reframe if the search word overpromises; early exit link	—
4	Why it happens	The cause with an analogy; a test element (journey path, etc.); review that mirrors their starting point	Mechanism / component
5	What about the usual options?	Name the alternatives they've seen; show the half they leave out	—
6	Discovery	Where the answer came from	Ingredient / origin
7	Why most options fall short	The one number or criterion; table or label check; review	Infographic / component
8	Pitch	The product as the answer, numbered facts, supporting features in one line, button	Product in life
9	Guarantee → offer box	Brand's words; offer copied from the product page; review	Product
10	FAQ	The searched phrasings as questions (e.g. "What's the best supplement for circulation in legs?")	—
11	Closing CTA + footer	—	—

Variants: opening answer-first vs story-first; one new element (path, label check, chain). Watch-outs: keep the biggest keyword group in one heading; no safety section unless the search asks for it.

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