lap lab / templatesview-only demosnapshot of the live enginesnapshot ·
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store · store · pro plan
Product page
Buy box, verb-led features, what's inside, how to use, comparison, reviews, FAQ.
the playbook · brain/playbooks/product-page.md
Playbook · Product page
Use for: the checkout page every pre-sale page points to. Make buying easy and answer the common questions. Voice: direct, professional, factual. No bridges, no storytelling, no urgency pills in the content.
| # | Section | Job |
|---|---|---|
| 1 | Gallery + buy box | Product images; title; rating (only if real); 5–6 verb-led feature lines (5–7 words each); bundle selector with the best-value bundle preselected; subscription as the store sets it; add to cart; guarantee and shipping lines |
| 2 | Key facts strip | 3–4 icons: the differentiator, testing, format, guarantee |
| 3 | What it does | Short benefit blocks with images, universal wording |
| 4 | What's inside | Each ingredient/material with the product page's own one-line role |
| 5 | How to use | Numbered steps |
| 6 | Comparison | Us vs typical options on the deciding criteria |
| 7 | Reviews | Real reviews with photos where available |
| 8 | FAQ | Pre-purchase questions: how to take, how long it lasts, shipping, guarantee, safety |
| 9 | Guarantee | Seal + the brand's wording |
Personalized view: with ?angle= or quiz answers, the product page can swap the first benefit block and the preselected bundle; everything else stays the same. Watch-outs: feature lines never repeat a verb; no ingredient tails; every number matches the label.
● LAP Lab · view-only demo