lap lab / templatesview-only demosnapshot of the live enginesnapshot ·
templatesUse this template
after the click · direct-response · basic plan
Opt-in / lead magnet
One promise, three takeaways, email form into the brand's email tool.
the playbook · brain/playbooks/opt-in.md
Playbook · Opt-in / lead magnet
Use for: collecting emails from people not ready to buy: a guide, checklist, quiz result, or a first-order discount.
| # | Section | Job |
|---|---|---|
| 1 | Headline | The lead magnet's single promise ("The 7-day glow plan", "Your free label-reading checklist") |
| 2 | 3 numbered takeaways | What they'll learn or get, each concrete |
| 3 | The form | Email only (first name optional); button names the result ("Send me the plan") |
| 4 | Visual | A mock-up of the guide or the result |
| 5 | Trust line | "No spam. Unsubscribe anytime." + the brand's privacy link |
| 6 | Thank-you state | Confirms the send; offers the product with the brand's first-order offer |
Rules: ask only for what you use; the form posts to the brand's email tool (Klaviyo, Mailchimp, platform customer list). Variants: guide vs discount; one field vs two.
● LAP Lab · view-only demo