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pre-sale · direct-response · free plan
Listicle · 5 reasons
Benefit headline, spec line, 5 reasons with 2 reviews each, mid-page offer block, review wall.
the playbook · brain/playbooks/listicle.md
Playbook · Listicle ("5 reasons…")
Use for: cold and warm traffic; the house standard is irmi Moringa "5 Reasons People Are Swapping Their Multivitamin For Whole-Leaf Moringa". Voice: direct-response (04). 5 reasons. 1,400–2,000 words.
| # | Section | Job | Image slot |
|---|---|---|---|
| 1 | Header | "5 Reasons [People] Are Swapping [Old Fix] For [Answer]… [the big claim]" + spec line in brackets + button "See The Formula →" | Hero (product in life) |
| 2 | Hook | "Most of us aren't short on X. We're short on Y." The reader's day in short lines; the usual fix; why it fails | — |
| 3 | Pull quote | The reframe that points to the answer | — |
| 4 | "Here are the 5 reasons…" | One-line lead-in | — |
| 5 | Reasons 1–2 | Benefit headline · problem · mechanism · named ingredient · 2 reviews (name, age, Verified Purchase) · button + offer line after reason 1 | One per reason |
| 6 | Mid offer block | "Limited Restock Offer · Buy 1, Get 1 FREE — Save 50%", timer, button, guarantee | Product |
| 7 | Reasons 3–4 | Same shape | One per reason |
| 8 | Reason 5 = the product | Dose, form, how to take it, testing, servings, guarantee; 2 reviews; button | Product |
| 9 | Review wall | "Join Thousands Feeling The Difference" | Avatars |
| 10 | FAQ + closing offer + footer | — | — |
Rules: the strongest benefit first, the product itself last; never repeat a benefit in other words; reviews mention the specific benefit of their reason. Variants: audience in the headline (women 40+, busy professionals, general); 5 vs 7 reasons; table before reason 1.
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