Informational

Answer-first guide for learning searches, benefits as a chain, the deciding criterion.

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the playbook · brain/playbooks/informational.md

Playbook · Informational (answer-first education)

Use for: learning searches ("X benefits", "what is X", "X benefits and side effects"). The reader wants an answer, not a story. Voice: clear teacher. 1,100–1,400 words. (Built on irmi: benefits page.)

#	Section	Job	Image slot
1	Header	Exact search phrase + what the page answers (including "who should skip it" if searched)	—
2	Hero	The source and the effect, captions on the image	Creative split
3	Opening	"Most articles give you a list and stop. Here's the part they skip: why." Early exit link	—
4	Origin	What it is and where it comes from; one line for food/general searchers; review	Ingredient / origin
5	The one thing it does	The core mechanism with an analogy	Mechanism illustration
6	The benefits, in a chain	Each benefit follows from the one before; icon + bold lead + 2–3 clear sentences; the weakest claim goes last	Icons
7	Side effects & who should skip it	Only when the search asks; numbered list of who should check with a doctor	—
8	Why many people notice nothing	The dose/quality criterion; table; review	Infographic
9	Pitch → guarantee → offer	As in the other playbooks	Product
10	FAQ	The searched questions ("Is 4,000 FU enough?", "When to take it?")	—
11	Closing CTA + footer	—	—

Variants: headline A/B; benefit chain with icons vs without. Watch-outs: every benefit must stay structure/function (05); study wording accurate to what it measured.

● LAP Lab · view-only demo